Grow Your Email, Facebook & Instagram in The Same Promotion

The idea that giveaways have become a redundant form of gaining customers and growing a database couldn’t be more wrong. If done correctly, a giveaway can double your database overnight (which happened in one of our campaigns) and cement yourself as a trending brand in an already competitive market. It’s never been easier to create a business, meaning competition is rife with the next best thing! But one way of sticking out from the crowd is by having a well-constructed and loyal database. A healthy database allows a company to create segments and personalise their message to effectively convert subscribers into customers and then into brand advocates. However, an issue that a lot of company’s face is how to grow a wholesome database in the first place.

Of course, you can use strategies such as website pop-ups and discounts which are effective in their own right. But we’ve found that nothing works as well as running a campaign/giveaway through a programme called ‘Viral Sweep’. Viral sweep is a cost effective programme that you can plug into your website to create aesthetically pleasing and enticing giveaway landing pages. www.ViralSweep.com

BIG KICKER

The real BIG KICKER with Viral Sweep is its ability to add ‘post entry actions’ which provide the entrants with a chance to gain extra entries into the comp. These range from Instagram follows, Facebook likes, website visits and even questions. And what a better opportunity to convert your email subscribers into social followers and vice versa!  From our experience a large majority of the people entering will do ‘post entry actions’ to increase their chances of winning.

MULTIPLE TOUCH POINTS

These post entry actions are so incredibly simple yet powerful.  Acquiring a person’s email, getting them to like your Facebook page and follow your Instagram means that you now have three separate potential touch points to nurture that follower into your customer journey.  Promoting people to refer their friends to your promotion also helps increase the organic reach of your promotion making the promotion even more cost effect to acquire new potential customers.

So with this all in mind, giveaways using Viral Sweep can have tremendous effects in growing and enhancing both your database and social following. We’ve found that having a reason or purpose to a giveaway can enhance your reach. If you have a new product launch or perhaps a one off special edition item, this creates significantly more value, and the higher the value – the more people will be willing to hand over their email or give your social accounts a follow.

Once your page is setup, you can publish the page. Viral Sweep supports all major E-commerce and website building platforms such as Squarespace, Wix, Shopify, Wordpress and Big commerce just to name a few. The integration is a simple process, or alternatively you can copy the giveaway’s unique link to set up a custom navigation using your current domain (we’ve found this looks cleaner than the viral sweep url). Once the giveaway has wrapped up, exporting of email’s is as simple as the click of a button.

CAMPAIGN EXAMPLE

Now to show you how we are using Viral Sweep to significantly grow the database for a brand we manage. A few days back we launched a giveaway that worked as a head to head for two of the companies highest selling products – the winner being able to choose which one they wanted. We set up the campaign with social posts and an EDM for our current database calling out the giveaway. We made the Head to head headline as well as the RRP value very prominent. Within 24 hours we had over 4000 sign ups. This is without any budget being put behind the campaign, totally organic. The main reasons this was achieved:

1. We were giving away a choice of our top selling products with clear actions to enter.

2. We stuck to the Viral Sweep layout asking for only the email and name of each entrant.

3. We used multiple ‘post entry actions’ to drive organic reach of our promotion.

4. We shared the promotion to people already in our email database as it increases the chance they will complete the post entry actions and also like our Facebook or Follow our Instagram.

5. We shared the promotion to our Facebook Likers & Instagram Followers as it increases the chance they will also be in our email database.

6. We kept the aesthetic of the giveaway clean and simple to not overwhelm the audience.

CONCLUSION:

A well-constructed database will allow you to communicate effectively and strategically. Placing importance on your database already put’s you ahead of your competition. Growing this database can be done in many ways, but Viral Sweep has consistently proven to be an effective way in accelerating this growth. It’s simplistic layout, added entry incentives and overall integrations allow any company (big or small) to put together a well thought out giveaway that is sure to help your database flourish.

HOT TIPS

1. Keep your entry requirements short.  Too much required information can deter some people from entering.

2. Make the prize on offer prominent with the $ value loud and proud

3. Have a reason or purpose to your giveaway. If you have a new product launch or perhaps a one off item, this creates significantly more value, and the higher the value – the more people will be willing to hand over their email or give your social accounts a follow.

4. Viral Sweep promotes people to subscribe, follow and like your accounts.  When promoting your competitions make sure you push the promotion to your email database, Facebook Likers & Instagram Followers. Having multiple touch points with your customers is key.

5. Have clear calls to action.

Still not confident you could execute this campaign in-house? Reach out to our team to see how we can help.